New-Stay Property Strategy
Is your property worth pursuing — and what would it take to make it work?
A tailored assessment and strategic direction for turning a property into a considered, commercially viable short-stay.
Best suited to:
New properties, properties preparing to enter short-stay, or owners planning a new Airbnb.
How it helps
Before you furnish, renovate, photograph or list, establish whether the opportunity is worth pursuing — and what it will take to make it work.
New-Stay Property Strategy assesses your property's potential from a commercial, experiential and design perspective, identifying its strongest opportunity, the challenges to address and the decisions that matter most.
Start with the right question
Not every property is right for short stays. Even a promising property can fail without the right positioning or approach. The first step is understanding what you're working with — and whether there is a compelling opportunity to build from.
Understand the opportunity
We look at the property's character, location, potential guests, market position, presentation, guest experience and operational requirements to understand where its potential lies and what may hold it back.
Know what it will take
The strategy identifies the key decisions, opportunities and considerations that will shape the property's success — from positioning and design through to guest experience and operation.
Leave with a direction
You'll receive a clear strategic framework and prioritised recommendations to help you decide whether to proceed, where to focus and what to do next.
How it works
01 — Purchase
Purchase your New-Stay Property Strategy and complete a short property brief, providing the information needed to understand your property and goals.
We review your brief and get in touch to arrange an initial conversation about the property, its potential and what you're hoping to achieve.
02— Initial Conversation
03 — Strategise
We assess the opportunity from a commercial, experiential and design perspective, developing a tailored strategic direction for the property.
You'll receive your strategy and prioritised recommendations, giving you a clear basis for deciding whether — and how — to move forward.