Listing Launch & Optimisation
How do you launch a short-stay properly — and get it right from the start?
A complete listing setup for new hosts who want a strong, considered foundation — combining commercial strategy, design thinking and practical hosting experience.
Best suited to:
New short-stay properties, newly renovated homes, properties entering Airbnb for the first time, or existing listings that need to be repositioned and relaunched.
How it helps
Launching a short-stay involves more than creating a listing. Positioning, pricing, photography, copy, settings and guest experience all need to work together to create a compelling offer.
We work through the stay from the ground up, giving you the strategy, set-up and confidence to manage the property yourself — with a framework you can apply to future listings.
Position with purpose
We establish who the property is for, what makes it distinctive and how it should be presented — creating a clear foundation for the listing and guest proposition.
Build it properly
We bring the key elements together — from copy and photography to settings, pricing and guest experience — so the listing works as a complete offer rather than a collection of individual decisions.
Get the commercial foundations right
We develop a considered pricing strategy and work through the decisions that affect visibility, bookings and revenue, so you launch with a clear commercial approach rather than guesswork.
Launch with confidence
Once the listing is ready, spend 90 minutes one-to-one with Emma to walk through the setup, ask questions and understand the thinking behind the decisions. You'll leave ready to manage the property yourself — and better equipped to approach your next listing.
What you get
You leave with a property that is not simply listed but properly positioned for the short-stay market.
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A clear guest proposition and point of difference, based on the property, location, design, amenities and surrounding experience.
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An initial pricing approach based on the property, market, seasonality and likely guest demand.
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A clear photography brief and shot list, plus professional photography of the property. We direct what needs to be captured and how the property should be presented so the images communicate its character, experience and value.
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Complete listing copy, including the headline, description, room-by-room details, amenities and practical guest information.
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Recommendations for arrival, access, information, amenities, comfort and the details that make the stay feel considered.
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A review and optimisation of the complete listing, including photography, copy, amenities, house rules and other key details.
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A clear plan for bringing the property to market, including initial pricing, availability and the key steps required to launch and attract the first bookings.
Professional photography included
How it works
Purchase your Listing Launch & Optimisation.
01 — Book
Haven’t created your Airbnb listing yet?
Start your listing on Airbnb and receive an extra $49 AUD after your first qualifying booking within 180 days.* Then come back to us for the strategy, photography, copy and launch setup.
Start your Airbnb listing →
*Airbnb eligibility and terms apply.Complete the property brief, then have a short conversation with Emma to discuss the property, your goals and the opportunity.
02 — Brief
We develop the positioning, pricing strategy, copy and listing structure, coordinate professional photography and set up the listing.
03 — Build
Meet with Emma for a 90-minute one-to-one launch session. Walk through the finished listing, understand the key decisions and get ready to manage it yourself.
